Cadbury's Gorilla Advert Aug 31st 2007

Chocolate Task

The advertisment of Caburys chocolate became extremely popular in 2007 when the  
The Cadbury ‘Gorilla’ ad premiered, immediately becoming one of the most popular and critically acclaimed TV ads of recent years.
The Gorilla advert is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement, which formed the centrepiece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence, was handled by advertising agency Fallon London, with the online segment contracted out to Hyper.

Cadbury, the advertiser of 'a glass and a half full production' is the leading UK chocolate manufacturer.

Cadbury's Gorilla Advert Aug 31st 2007

The advert that followed this advert in 2009 was aimed more at children, because of the use of the two children and the pink balloon. However it still produced the same word of mouth buzz as the gorilla advert.  The Eyebrows advert is a British advertising campaign launched by Cadbury plc in 2009 to promote their Dairy Milk-brand chocolate. It was used to promote all of cadburys multi media networks just as the previous Gorilla and trucks adverts.

 

Cadbury Eyebrows (official version)      

The reason these advertising campaigns worked so well for cadburys a glass half full prductions becuase they can be easily manipulated to prduce other multi media publicity for example this eyebrow advert it allowed cadurys to run an online event where people could record and share their own versions of the advert. Also they do it to catch your attention, because it has  nothing to do with chocolate, it makes you take notice. It is a ploy for you to take notice by thinking 'What the hell is this about' instead of ignoring the advert like most people do. It allows Cadburys glass half full production to advertise its dairy milk products and produce public hype around the advert and have other event to increase Cadburys brand in the public eye, allowing the company to stay very competitive with other chocolate brand.

Cadbury Dairy Milk has launched its latest Glass and a Half Full Productions brand advert as part of a £6.2m campaign.
The current advertisement for Cadburys ties in to all its multi-media sources together. The advert then converts into the media campaign on posters and pop ups/ banners. The main focus of this campaign is to make people active by dancing and winning tickets to the Olympics.
Cadbury Dancing Clothes Advert 2011



The use of the dance off on you tube makes cadburys target auidnce feel apart of the brand as an attackive audince opposed to a passive one.

An example of the cadburys dance off competeion,  The Dance Off Continues

The glass half full productions are not the only advertising campaigns Cadburys produces.  They all concentrate on advertising individual products because Cadburys product line is very wide.

To differ from the glass half full adverts individual product campaigns are more based on the actual Cadburys product and not random and nothing to do with chocolate like the glass half full production campaigns. However this does mean that there is not such a wide consumer word of mouth buzz around the adverts. The consumer only sees the chocolate bar in the advert and so can straight away identify it is a Cadburys product. Cadburys have visual short cuts with these adverts, but they do not have the same amount of public interest and don’t increase or help towards Cadburys other multi media networks. However the advert campaign can still be manipulated into prints and banners because they use the images of the chocolate car themselves.

An example of this is the Cadburys campaign for creme eggs, this is a creme egg advert  it is throughout just Cadburys creme eggs which are personified to appeal to the audience.


Creme Egg Advert - Mouse Trap

The TV advert featuring 225 Creme Eggs being "gooed" in mousetraps marks the finale of Cadbury's multimillion-pound campaign in the run-up to Easter. The mousetrap extravaganza forms the finale of 20 short adverts that began on January 1, the earliest Cadbury has ever started a Creme Egg campaign, with each commercial focusing on a different way to get the white and yellow fondant "goo" out of one of the chocolate eggs. Each of the 20 adverts has featured Creme Eggs being split open in ever more elaborate ways with objects including a hammer, a picture and ghetto blaster.  The tongue-in-cheek advert campaign uses the strapline "Here today, goo tomorrow".